The investigation of organizational image perceptions of Siirt Universty staff in terms of some variables esef

Abstract

Universities are the key organizations that have importance on the development of societies and the world. The effectiveness of these organizations are very important in this manner. One of the most fundamental factors that determine the effectiveness of an organization is the staff of that organization. The literature related to the staff performance showed that organizational justice, organizational climate, organizational culture and mobbing have effect on staff performance. Another effective variable is organizational image which can be defined as an opinion about the organization constructed by public and the staff. This opinion is the combination of the decision (s) of managers at the top and the behavior (s) of the staff at the lower levels. The powerful the organizational image, the powerful the sense of belongings of staff. Because of this reason, The basic aim of this study is to determine the organizational image perceptions of Siirt University staff and then determine the results in terms of some independent variables like gender, hometown, job, service period. A quantitative research is conducted with descriptive survey model. The population of the study is all academic and administrative staff working in the Siirt University Kezer campus. The sampling procedure is not applied because population was accessible. At the end of the study, findings indicated that the most perceptible sub-dimension of organizational image was “management quality” and the least one was “organizational ethic”. Additionally, there are statistically significant difference in general and some sub-dimensions of organizational image in terms of the variables of gender, hometown and job type. © The Turkish Online Journal of Educational Technology.