The Evaluation of the Colors Used in Layouts in Project Competitions: Examples from Turkey

Abstract

In terms of project competitions, it is of great importance that a presentation is effective, interesting and understandable. Color is one of the most important factors in terms of project presentation technique. It not only makes the presentation more understandable, but also makes it more effective and engaging. In this study, the color information used in the plot which received the first prize in the competition held in Turkey in 20 years set by software running on the Google API-based Vision and interpreted using Artificial Neural Networks. The revealed color values are classified and discussed on the basis of year, scope, scale and document type criteria. Estimates for the titles in each criterion with the help of artificial neural networks were created and discussed. As a result, it has been determined that green, gray and brown colors are used more; sheets with low saturation value and high brightness value are preferred. © Peter Lang GmbH Internationaler Verlag der Wissenschaften Berlin 2021 All rights reserved.