The Impact of Generational Differences on Food Preferences: A Study on Generation Y and Generation Z

Abstract

This study examines the food consumption habits and preferences of Generation Y and Generation Z

focusing on the factors influencing dietary behaviors and evaluating whether generational differences are statistically significant. The findings indicate that food preferences are mainly shaped by health

taste

and economic factors

with no statistically significant differences between the two generations. Although Generation Y shows a relatively stronger tendency toward health-conscious eating

both generations prioritize taste and convenience in their food choices. The study also analyzes meal-skipping behaviors

revealing that Generation Z is more likely to skip breakfast

while Generation Y tends to skip lunch; however

these differences are not statistically significant. Analysis of influencing factors demonstrates that individual preferences are the most dominant determinant (73.8%)

whereas the influence of family (14.9%)

media (2.2%)

and dietitians (1.5%) remains limited. The findings are consistent with previous research. Nevertheless

limitations related to sample composition

geographical scope

and self-reported data suggest the need for further research.